So as Apple eye's catch up, I ask if their strategy has moved away from innovation and more towards duplication.
In the past year, Samsung have released numerous models catering for every need, desire, and infatuation. From a wide range of sizes and varied price brackets rumors suggest at Apple are keen to get in on the action.
Similar rumors have surfaced in the past so the question we must ask is are Apple willing to sacrifice its premium product branding to gain mass appeal? Yes Samsung seem to have gained massive market share with their products but as a technology enthusiast, I personally do not own any Samsung products. My main reason for this being, everything that Samsung makes someone else makes better, on the outside their products may look flash but we all know that we should not judge a book buy its cover.
Take TV's as an example, Samsung sells more units then most manufacturers yet when comparing their TV sets with like for like models, concentrating on picture quality they are rarely the best, Aesthetically the TV sets looks amazing, and they may even have more bells and whistles compared to their competitors equivalent models, yet on the one element that consumers should base their sale on, they do not come out on top.
The same can be said about the companies laptop lineup, the companies washing machine line up, come to think of it, their refrigerators are not so bad but I'm not sure if that's a compliment or an insult.
In response Reuters Article: Apple looking at bigger iPhone screens, multiple colours
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